Hipsters listen to groups you haven’t heard. You will not describe their hairstyles otherwise than by strength . They are definitely "tougher" than you. Often complains. Constantly denying that there are hipsters. I hate the world. Well, maybe not quite ... but three such hipsters in Copenhagen are becoming fashion guides. The hippie campaign, with heaps of military clothing in warehouses, took over and developed its own brand, which immediately became popular in Scandinavia, then in Europe, and now in America. Commercial success, of course, changes people, but these three remain true to themselves. The film tells the extraordinary story of three ordinary young people.