Masterclass and consultancy sessions
"Films are made to be seen" – taken this saying as given, we see the constant challenge auteur cinema faces when it comes to gain visibility within the distribution process. Looking at the ways how production and distribution companies try to attract audiences for the cinema as well as VOD distribution, we see that the limited budgets for marketing and outreach are among the biggest challenges as well as the nature of film as "temporary phenenoma".
Considering the limited timespan of a film, the industry therefore needs to question when producers actually start to identify their target audiences, set their goals and then find ways to attract these audiences for the project.
Paul Rieth, working as a consultant and a trainer in the field of audience design for the FeatureLab of TorinoFilmLab, will guide us through an audience engagement strategy plan for feature films from the stage of the final script draft and onwards through the distribution stage.
The process of strategy development is based on the script and always tailor-made for each project. Therefore the Masterclass will be followed by individual 1:1 consultancy sessions with Paul to analyse and identify the core elements of the stories. The teams of the projects, submitted by their producers, will get a first glimpse on the audience building process for their specific project. Within the process the aim is to empower and support the film team to find ways to identify, reach, and engage their specific audiences. Based on this first exchange and inspiration the goal then is to enable the film team to maximise the output of their efforts by exploring any available resources with an audience in mind.
The masterclass is comprised of 2 sessions:
Part 1 - Masterclass "How films find their audience(s). Audience Building as part of the script development process" (open to all participants);
Time: 8th of November, Sunday, 12.00 (UTC+2)
Duration: 1,5 hour.
The event will take place in ZOOM online platform in English.
Please register HERE.
Part 2 - 1:1 Consultancy on audience building for film projects, submitted by their producers (the participants from 3 pre-selected film projects will be invited). The consultancy sessions will take place on 8th of November, Sunday, 14.00-15.30 in ZOOM online platform in English.
In partnership with Creative Europe Desk Lithuania MEDIA office.