"- Is she joking?
- I don't think so. Has she been joking a lot lately?"
Inga has always questioned the slavish devotion of her husband to the co-op, even as the co-op's debt has spiralled out of control and their prices remain much higher. She decides to openly take action against the co-op via social media. As her campaign progresses, she soon finds out just how low her adversary is willing to go. In his newest feature Grímur Hákonarson tells a powerful David-and-Goliath tale about an independent and courageous Icelandic farmer.